SOC317H5 Chapter Notes - Chapter 7: Plastic Surgery, Hair Removal, Social Stigma
Document Summary
Now seen as a sexy feminine accessory, in the 1600s, high-heeled shoes were a status symbol among men in the european aristocracy: thus, social constructions may be a kind of social idea, but their e ect is very real. As we noted earlier, beauty is closely associated with femininity, placing particularly intense pressure on women: dominant perceptions of beauty also privilege whiteness, so women"s experiences of these images are shaped by the intersection of gender and race. These products equate beauty with white skin and promote the idea that lightening dark skin is both achievable and desirable. The idea for the campaign originated in a photography project by pax jones, a black student at the university of texas. Beauty as a ideology: ideologies are organized around a set of ideas, normative claims, and value structures, and have an emotional component that enhances their popular appealwe can also think of beauty as an ideology (see chapter 3).
