SOC349H5 Chapter Notes - Chapter 5-7: Pabst Blue Ribbon, Productivism, Consumer Sovereignty
Document Summary
Chapter 5: marketing affecting the products of popularity. Douglas holt states that branding contains an inherent dilemma for food corporations: brands are more valuable to the extent when they enter public eyes, but when they do they are less under control of their owners . Richard wilk: bottled water vs tap water in rich countries. People look at the market rather than the government for solutions. Supermarket humps to bring people to other items in supermarkets store so you walk through all isles. Industrialized food is people acting together (howard becner) Policies affecting productivism: ideology promoting output that benefits everyone. System depends on commodification: the process of shaping products to be interchangeable mass-produced goods that take value from prices they fetch on the market. Industrialized milk: controlling cows milk production: tech treadmill: in which falling unit prices force farmers to adopt costly new technologies to garner for higher yields, and equal income.
