This case illustrates how database technologies can support an organization"s business strategy. The large investment made by caesars entertainment corporation, formerly harrah"s, in its information technology strategy has been tremendously successful. The results of caesars investment at the time include: A network that links over 42,000 gaming machines in 26 casinos across 12 states in the u. s. Rated number six on the 100 best places to work in it by computerworld magazine. Recipient of a leadership in data warehousing award from the data warehousing institute (tdwi), the premier association for data warehousing. The casino industry is highly competitive rivalry among existing competitors is fierce. Bill harrah was a man ahead of his time when he opened his first bingo parlour in 1937 with the commitment of getting to know each one of his customers. 1984, phil satre, president and ceo of harrah"s, continued that.