MDSA01H3 Chapter Notes - Chapter 12-1: Grotesque Body, Carnivalesque, Multiplayer Video Game

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18 Nov 2016
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Media audiences-> create their own media content today. Make up own stories abt characters from the media. So media consumers= becoming media producers as well. Early view-> tried ig(cid:374)ori(cid:374)g pleasure; s(cid:272)holars did(cid:374)"t dee(cid:373) it (cid:449)orth(cid:455) of stud(cid:455)i(cid:374)g. Was seen as helpless; even today-> so(cid:373)e (cid:272)riti(cid:272)s do(cid:374)"t thi(cid:374)k it (cid:449)orth(cid:455) of stud(cid:455)i(cid:374)g. 1980s-> pleasure= began to be pursued as topic of study. Slowly viewing pleasure as not necessarily serving dominant interests. Barthes & distinction b/w 2 types of pleasure: plaisir: hegemonic pleasure; comforting & comfortable pleasure-> reproduces dominant culture/subjectivity. I. e. : a ready made product to be consumed. So nothing creative abt the interaction b/w the text & the audience: jouissance: radically disruptive pleasure; destablizies culture & hegemony; pleasure emerging from active engagement w/the text. Instead of simply consuming text-> audience rework & remake text for own interests. Therefore-> functions as counter-hegemonic pleasure; breakdown of social order. Dual function of juissance= transgression (of social order) & production.

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