MDSA01H3 Chapter 7-1: media- ch 7-1
Document Summary
Freud & belief: drives= human psych motivation (impulses that need to be satisfied) Psychoanalytical approach to media-> studies how media texts reflect these drives. Interplay b/w psych of the individual + psych of the media text. Drives: motivating forces that arise when bio needs register within the mind & seek gratification thru objects in external reality. Psychoanalysis= diff from other psych branches-> focuses on internal events like drives (vs other branches & focus on effects of external events) Pleasure principle: te(cid:374)de(cid:374)(cid:272)(cid:455) fo(cid:396) d(cid:396)i(cid:448)es to seek satisfa(cid:272)tio(cid:374) & effe(cid:272)ts of this te(cid:374)de(cid:374)(cid:272)(cid:455) o(cid:374) i(cid:374)di(cid:448)idual"s actions. The objects of a drive & satisfaction= highly variable across ppl + situations. Many times-> ppl (cid:272)a(cid:374)"t e(cid:448)e(cid:374) e(cid:454)plai(cid:374) (cid:449)h(cid:455) the(cid:455) (cid:272)hoose (cid:272)e(cid:396)tai(cid:374) (cid:449)a(cid:455)s to satisf(cid:455) thei(cid:396) d(cid:396)i(cid:448)es. Theory of drives= attempts to explain the variability in motivations & practices of diff ppl. Reality principle: constant curbing of drives according to possibility, law, or social convention.
