Chapter 1: What Is Social Psychology?
Social Psychology is the scientific study of how individuals think, feel, and behave in a social
ABC’s of social psychology: Affect- Emotions, feelings, and mood; Behaviour- Verbal and
nonverbal action; Cognition-Thought, sensation, perception, processing and memory
History of Social Psychology: Marc Baldwin, first experimental psychology lab at uofT in North
William James, father of psychology.
Fearful messages don’t work unless there is a solution
Post World War 2, government interest in social psychology. Key social psychologists funded to
study effective war bonds Ads
Kurt Lewin, father of social psychology. (interest in perception and cognition)
Dyadic Interactionism- all we know about another person is their behaviour
Bystander apathy shown in the murder of Kitty Genovese, no one helped her
Norman Triplet is credited with having published the first researc