COM 250 Chapter Notes - Chapter 3: Greenwashing, Marketing Ethics, Pollution Prevention

• School: University of Victoria
• Department: Commerce
• Course: COM 250
• Professor: Saeed Rahman

Document Summary

Sustainable concept marketing concept: stakeholders: all individuals & groups that have a direct impact on an organizations (ex. consumers, employees, government, shareholders: individuals & groups who care about the organizations impact on their roi. An important subcategory of stakeholders: sustainable marketing: socially & environmentally responsible marketing that meets the needs of current consumers & businesses, while also preserving/enhancing the future generations ability to meet their needs. Companies that ful ll the needs & wants of customers will thrive, while ones that cause harm will decline. Pleasing products: marketing ethics: the cornerstone of sustainable marketing. Long-term consumer & business welfare can be achieved only through ethical marketing conduct. Corporate marketing ethics policies: broad guidelines that everyone in he organization must follow. The use of do not contact service & do not call list: the story of stuff project .