COM 250 Chapter Notes - Chapter 8: Crowdsourcing, Satisfaction Theory Of Atonement, Root Mean Square

• School: University of Victoria
• Department: Commerce
• Course: COM 250
• Professor: Saeed Rahman

Document Summary

Com 250 chapter 8 - developing & managing products & services: product: anything that can be offered to a market for attention, consumption, use, etc. that might satisfy a want or need. Service: a form of a product that consists of an activity, bene t, or satisfaction offered for sale that is essentially not tangible & does not result in the ownership of anything. Key elements in the overall marketing offering. The basis upon which the company builds pro table customer relationships. Create & manage customer experiences with their brand or company. Dif cult to see the line between hard products & pure services rather it is a continuum. All products & services fall into 1 of 2 main categories based on the purpose for which they were bought: Answers how, when, where & to whom the product will be introduced. Provide new solutions & variety for consumers. The key source of growth for companies.