COM 250 Chapter Notes - Chapter 11: Direct Marketing, Root Mean Square, Byrsonima Crassifolia

• School: University of Victoria
• Department: Commerce
• Course: COM 250
• Professor: Saeed Rahman

Document Summary

Com 250 chapter 11 - marketing channels: value delivery network: made up of the company"s suppliers, distributors, & ultimately customers who partner with one another to improve the performance of the entire system in delivering customer value. Supply chain is too limited, as it takes a make-and-sell view. Downstream channels: the distributors & resellers: marketing channel (distribution channel): a set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business customer. Create greater ef ciency in making good available to target markets. Play an important role in matching supply & demand. Add value by bridging the major gaps between time, place & possession that separate goods & services from those who would use them. Gather & distribute information: can collect & relay back market intelligence. Promote at point of purchase: locally advertised sales. Matching & arranging: can adapt the product to t buyer"s needs, & display.