Economics 1021A/B Chapter Notes - Chapter 14: Average Cost, Demand Curve, Marginal Utility

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ECON 1021A/B Full Course Notes
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ECON 1021A/B Full Course Notes
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Price and output in monopolistic competition: a firm in monopolistic competition maximizes profit by producing the quantity at which marginal revenue equals marginal cost and charging the highest price the market will bear, just like a monopoly. In the figure, the demand curve is d. It is derived in exactly the same way as that of a monopolist. Atc and its marginal cost curve is mc. The firm maximizes profit by producing 125 jackets and selling them at a price of . The firm"s demand curve and marginal revenue curve shift leftward. As demand decreases, the firm decreases production and lowers its prices. In monopolistic competition, marginal benefit exceeds marginal cost and production is less than its efficient level. In the long run, the monopolistically competitive industry produces an output at which price equals average total cost but exceeds marginal cost. This means that firms in monopolistic competition always have excess capacity in long-run equilibrium.

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