Psychology 2075 Chapter Notes - Chapter 3: Implicit-Association Test, Eye Tracking, Implicit Stereotype
27 Sep 2018
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It can be geared towards creating basic knowledge and understanding: research can be directed toward enhancing our understanding and can influence sexual behaviour, research can be geared towards public policy. Self-reports: most common method of measurement, can be collected via paper questionnaires, interviews and online surveys. Behavioural measurements: one is direct observation, in which the scientist directly observes the behaviour and records it, another is eye tracking, in which participants wear an eye tracking device that measures their point of gaze over time. Iat compromised five phases: three practice phases, two test phases. Biological measures: genital measures of sexual response assess arousal by using devices that measures erection in men and vaginal changes in women. Is an indirect measure of activity since it measures blood flow not the actual activity: other measures include measures of pupil dilation. Sampling: an important step in conducting sex research is identifying the appropriate population of people to be studied.
