Psychology 3721F/G Chapter 12: Attitudes & Opinions - Chapter 12.docx

• School: Western University
• Department: Psychology
• Course: Psychology 3721F/G
• Professor: Cheung/ Maxwell

Document Summary

Chapter 12 attitude behaviour consistency and related issues. Because attitudes are usually measured through a person"s verbal report, there is a likelihood that attitudes and actions often may not correspond. The usefulness of the concept attitude depends largely on the empirical evidence regarding its relationship to behaviour. In 10,000 miles of travel, the party was served @ 250 establishments and rejected at only one. In phoning or sending questionnaires, no certainty that the attitude measure was provided by the same person whose behaviour was earlier observed: much of the alleged inconsistency in the attitude-behaviour research literature is actually pseudo inconsistency. Specific attitudes that are compatible with the behaviours being studied are more strongly associated witht hem. Lack of compatibility was a problem in lapiere"s study. Explaining variations in attitude-behaviour consistency: history of research on attitude-behaviour consistency characterized as passing through 3 stages. Studies of this type identified many situational, personality, and attitudinal factors that moderated the attitude-bhavioue relationship.