Sociology 2172A/B Chapter Notes - Chapter 3: Play Hard, Max Horkheimer, Joyce Carol Oates
Document Summary
Consumption: the paradoxical phenomenon highly taxed: government has ability to choose which items are encouraged to. Consumption is integral to policy making sales taxes (tobacco/alcohol. Society views commodities as a way to help personal issues self-esteem. Consumption can be considered a process of victimization falls for ads. Consumption is multi-faceted, contradictory phenomenon emotions, values, relationships can be commodified: can stimulate the economy by shopping consume and which are not. Consumption not about individual taste, freedom or purchasing power. Relation of consumption and production at 3 levels: 1. Production and consumption constitute a mediated relation because of their mutual dependence. Production is a means for consumption, and consumption is the purpose of production supply and demand: 3. Consumption and production feeds off each other - is a cycle of. Workers are alienated from their products products become part of. Consumption for worker is understood at 2 levels: Consumption is not an individual force capitalist wealth production: 1.