Sociology 2172A/B Chapter Notes - Chapter 13: Exemplum, Bulgari, List Of Fashion Designers
19 Jul 2020
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Advertising choices: influences of stereotypes and taste - kim. All choices made during the development of an advertising campaign help in the creation of the meanings of the advertisement. Connotations derive from quantitative & qualitative components of each specific stereotype; population which is reflected in the stereotype: by not including some indication of the size of the specific group, then, the statement suggests stereotypical behaviour, ex. Children love to play with toys: ex. Women picks up good housekeeping magazine in dentist office and sees portrayal of good mom = makes her think that society believes her place is at home, rather than the office: ex. Social identification individuals adopt the identity of the: 3. Reebok ad women watch football game and men cleanup after them. Fashion brands (such as bulgari) look for shock value (nude model, baby lions, and jewelry all in one ad & shown outdoors on billboards) in advertising.
