Sociology 2206A/B Chapter Notes - Chapter 10: Content Analysis, Social Indicators Research, Operational Definition
3 Apr 2018
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The logic of nonreactive research: nonreactive measurement begins when a researcher notices something that indicates a variable of interest, nonreactive research is also known as unobtrusive measures, unobtrusive measures another name for nonreactive measures. It emphasizes that the people being studied are not aware of it because the measures do not intrude. 2206: research methods for sociology: the observant researcher infers from the evidence to behavior or attitudes without disrupting that people being studied. This indicates the brands and types of beverages favoured by each sex: archives, a researcher finds the number of reams of paper purchased by a university dean"s office for 10 years when student enrolment was stable. A sizeable increase suggests that bureaucratic paperwork has increased: observation, a researcher measures how long men and women pause in front of a painting of a nude man and in front of a painting of a nude woman.
