Women's Studies 2161A/B Chapter Notes - Chapter 3: Feminist Media Studies, Extreme Makeover, Abjection

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I(cid:374)g(cid:396)ose, j. a(cid:374)d walke(cid:396)di(cid:374)e, v. (cid:1006)(cid:1004)(cid:1004)(cid:1012). (cid:862) egulati(cid:374)g the a(cid:271)je(cid:272)t: the tv make-over as a site of neo-liberal reinvention. Late 20th century saw the end of the working class and the embourgeoisement of the population. People held constantly changing jobs instead of jobs for life. People were responsible for their own lives. U(cid:271)je(cid:272)ts (cid:373)ust (cid:271)e a(cid:271)le to adapt to (cid:862)(cid:272)o(cid:374)sta(cid:374)t (cid:272)ha(cid:374)ge i(cid:374) (cid:449)o(cid:396)k, i(cid:374)(cid:272)o(cid:373)e a(cid:374)d lifest(cid:455)le, a(cid:374)d (cid:449)ith (cid:272)o(cid:374)sta(cid:374)t i(cid:374)se(cid:272)u(cid:396)it(cid:455)(cid:863) (9) People are autonomous beings in control of themselves. I(cid:374)(cid:272)e the (cid:1005)(cid:1013)(cid:1012)(cid:1004)s, (cid:272)o(cid:374)su(cid:373)ptio(cid:374) has (cid:271)e(cid:272)o(cid:373)e a (cid:373)a(cid:396)ke(cid:396) of o(cid:374)e(cid:859)s ide(cid:374)tit(cid:455) Ise of e(cid:454)t(cid:396)e(cid:373)e (cid:373)akeo(cid:448)e(cid:396) sho(cid:449)s e(cid:454)e(cid:373)plifies the (cid:862)i(cid:373)po(cid:396)ta(cid:374)(cid:272)e of (cid:272)o(cid:374)su(cid:373)i(cid:374)g o(cid:374)eself i(cid:374)to (cid:271)ei(cid:374)g i(cid:374) a life of consta(cid:374)t a(cid:374)d (cid:272)o(cid:374)ti(cid:374)ual i(cid:373)p(cid:396)o(cid:448)e(cid:373)e(cid:374)t a(cid:374)d (cid:272)ha(cid:374)ge(cid:863) (cid:894)(cid:1005)(cid:1004)(cid:895) Work and education make consumption possible and thus helps one to achieve identity through consumption. Lifelo(cid:374)g happi(cid:374)ess is pla(cid:272)ed i(cid:374) o(cid:374)e(cid:859)s a(cid:271)ilit(cid:455) to (cid:272)o(cid:374)su(cid:373)e (cid:862)it is p(cid:396)i(cid:373)a(cid:396)il(cid:455) the asse(cid:396)ti(cid:448)e(cid:374)ess a(cid:374)d authority of masculinity rather than the aesthetics of femininity that is (cid:396)e(cid:395)ui(cid:396)ed a(cid:374)d (cid:396)e(cid:449)a(cid:396)ded(cid:863) (cid:894)(cid:1005)(cid:1005)(cid:895)

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