EC120 Chapter Notes - Chapter 14: Root Mean Square, Sunk Costs, Market Power

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6 Sep 2016
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EC120 Full Course Notes
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EC120 Full Course Notes
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Assumptions: many buyers and many sellers, the goods offered for sale are largely the same, firms can freely enter or exit the market. Because of 1 & 2, each buyer and seller is a price taker they take the price as given. Mr = p for a competitive firm. A competitive rm can keep increasing its output without affecting the market price. Each one-unit increase in q causes revenue to rise by p (thus, mr = p) Mr = p is only true for rms in a competitive market. If the rm increases q by one unit: Mr > mc, then increase q to increase pro t. Mr < mc, then decrease q to increase pro t. Rule: mr = mc at the pro t maximizing level of output (q) A rm"s short-run decision not to produce anything because of market conditions. A rm"s long-run decision to leave the market. If shutdown in short run, must still pay xed costs.

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