GS101 Chapter Notes -Ethnography, Cultural Imperialism, Gluttony
Document Summary
Mcdonalds opened its first outlet in israel in 1993. Since then, it has been involved in a variety of symbolic encounters. Global commerce encounters the local eating habitus: mcdonalds and the falafel. It took the advent of mcdonalds however, for the great gluttony" of the fast hamburger to begin. Mcdonalds opened in october 1993 and bk followed it a year later. 2000 for the sales in the hamburger industry to increase by 600% There is now a total of 250 burger branches in place in israel. Developments that are carried over from the west, transform familiar family lifestyles. Technological advancements and business interests have set the stage for changes in israeli eating habits. The falafel used to be a signature dish in israel but it fell in the 1970s and 1980s because of fast food places like shawarma", pizza, and hamburger stands. The falafel came back in two forms: gourmet, and fast-food.
