ECON 1000 Chapter Notes - Chapter 13: Monopolistic Competition, Economic Equilibrium, Demand Curve

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10 Feb 2016
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Monopolistic competition is a market structure in which: there"s a large number of firms, each firm produces a differentiated product, firms possess some market power to set their prices, there is product differentiation and advertising. Differentiated product: a product that is slightly different from the products of competing firms. Examples: adidas, nike, puma, and reebok all make differentiated running shoes. Restaurants in toronto and clothing businesses can also be examples. A monopolistically competitive firm will produce to the point at which mr = This rule will maximize the firm"s economic profit. Economic profit encourages entry, which decreases the demand for the firm"s product (the demand curve shifts left). The long-run equilibrium occur at the point at which the demand curve is tangent to the average total cost. Oligopoly: an industry with a few firms each large enough to influence the market price; firms have market power. Examples: the automobile industry manufacturers, the aircraft manufacturers.

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