HUMA 1745 Chapter Notes - Chapter 5: Ironman Triathlon
1 May 2018
School
Department
Course
Professor
HUMA 1745 Chapter 5 Notes – Summary
Introduction
Creative Behaviour
• To simplify, Exhibit 12-5 provides a three-stage model of creativity in organizations.
• The core of the model is creative behaviour, which has both causes (predictors of
creative behaviour) and outcomes (innovation).
• We discuss the three stages of creativity, starting with the center, creative behaviour.
• Creative behaviour occurs in four steps, each of which leads to the next
• Problem formulation.
• Any act of creativity begins with a problem that the behaviour is designed to solve.
• Thus, problem formulation is defined as the stage of creative behaviour in which we
identify a problem or an opportunity that requires a solution as yet unknown.
• For example, Brendan Brazier believed at an early age that a plant-based diet could
transform him into a professional athlete, so he set out to prove that by following such a
diet.
• Brazier attriutes lea eatig to his seve-year career as an Ironman triathlete and
two-time win of the Canadian 50-kilometre Ultra Marathon.
• He is also the formulator of a line of plant-based nutritional products through his
company, Vega, as well as a bestselling author.
• Information gathering.
• Given a problem, the solution is rarely directly at hand.
• We need time to learn more and to process that learning.
• Thus, information gathering is the stage of creative behaviour when possible solutions
to a problem incubate in a idividual’s id.
• Niklas Laige of Hoa’s Tool “hop, a “tokhol-based company that helps organizations
become more innovative, argues that creative information gathering means thinking
beyond usual routines and comfort zones.
find more resources at oneclass.com
find more resources at oneclass.com
