HUMA 1745 Chapter 6: HUMA 1745 Chapter 6 Notes

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1 May 2018

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HUMA 1745 Chapter 6 Notes – Summary

Introduction

Causes of Creative Behaviour

• You a’t use uzzords eause people do’t ko hat you ea,” Laige says.

• Idea generation.

• Oe e hae olleted the releat iforatio, it’s tie to traslate koledge ito

ideas.

• Thus, idea generation is the process of creative behaviour in which we develop possible

solutions to a problem from relevant information and knowledge.

• Increasingly, idea generation is collaborative.

• For example, when NASA engineers developed the idea for landing a spacecraft on

Mars, they did so collaboratively.

• Before coming up with the Curiosity—an SUV-sized rover that lands on Mars from a sky

crane—the team spent three days scribbling potential ideas on whiteboards.

• Idea evaluation.

• Fially, it’s tie to hoose fro the ideas e hae geerated.

• Thus, idea evaluation is the process of creative behaviour in which we evaluate potential

solutions to identify the best one.

• Sometimes the method of choosing can be innovative.

• Whe Dallas Maeriks oer Mark Cua as uhappy ith the asketall tea’s

uniforms, he asked fans to help design and choose the best uniform.

• Cua said, What’s the est ay to oe up with creative ideas?

• You ask for them.

• So we are going to crowd source the design and colors of our uniforms.

• Generally, you want those who evaluate ideas to be different from those who generate

them, to eliminate the obvious biases.

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