HUMA 1745 Chapter Notes - Chapter 4: Nominal Group Technique, Group Cohesiveness
1 May 2018
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HUMA 1745 Chapter 4 Notes – Summary
Introduction
Creativity in Organizational Decision Making
• Group members take turns presenting a single idea until all ideas have been presented
and recorded.
• No discussion takes place until all ideas have been recorded.
• The group discusses the ideas for clarity and evaluates them.
• Each group member silently and independently ranks the ideas.
• The idea with the highest aggregate ranking determines the final decision.
• The steps of the nominal group technique are illustrated in Exhibit 12-3.
• The chief advantage of the technique is that it permits the group to meet formally but
does not restrict independent thinking, as does the interacting group.
• Research generally shows that nominal groups outperform brainstorming groups.
• Each of these group decision techniques has its own strengths and weaknesses.
• The choice depends on what criteria you want to emphasize and the cost-benefit trade-
off.
• As Exhibit 12-4 indicates, an interacting group is good for achieving commitment to a
solution, brainstorming develops group cohesiveness, and the nominal group technique
is an inexpensive means for generating a large number of ideas.
• Although the rational decision-making model will often improve decisions, a decision
maker also needs creativity
• That is, the ability to produce novel and useful ideas.
• These ideas are different from what has been done before but are appropriate for the
problem presented.
• Why is creativity important to decision making?
• It allows the decision maker to more fully appraise and understand problems, including
seeing problems others cannot see.
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