PSYC 300 Chapter Notes - Chapter 1: Prosocial Behavior, Psych, Design Of Experiments

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The scientific study of behavior (what we do) and mental processes (inner thoughts. Behavior any activity that can be observed, recorded, and measured. Mental processes all conscious and unconscious mental states. Systematic, objective methods of observation help to learn about and explain. Basic research research carried out primarily to test a theory or empirical issues. Applied research research carried out to investigate a real world problem (practical problem) Who we are and how we process info. How experiences and environment affects us and others. By the individuals and research groups who are making contributions to knowledge. Psychologists make systematic observations not biased observations. Measure and record systematic observations with data (though each data point isn"t. Scope of psychology is confined by empiricism. Quantitative data: the values of a variable can be expressed numerically. Qualitative data: the values of a variable differ in kind (quality) rather than amount. Facilitates measurement and analysis necessarily informative on its own)

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