JOUR 651 Chapter Notes - Chapter 26: Glossary Of Video Game Terms, Web Crawler
6 Feb 2020
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You need to know if data represents a fact or possible estimate/fact. Estimated metrics that help are: views, impressions, and reach. Sometimes these metrics are questionable because you"re never really sure if someone has actually seen the content unless they react. When you relate the metrics to the facts you can get a better value for performance. You should question the nature of metrics as an analytics, especially with digital and social media marketing so you know what you"re doing when you need to understand the meaning and effects of each metric of performance. Interactions, such as likes, comments, shares, clicks, etc, represent facts, which are more reliable. These are easier to understand and relate to and valuable with quick performance checks. For example, let"s take two days in content promotion with the same amount of money invested: day 1 results: 500 impressions, 30 conversions, day 2 results: 500 impressions, 50 conversions.
