JOUR 651 Chapter Notes - Chapter 2: Data Aggregation

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When preparing objectives and analysis of people, remember that people are simple so connect that. With content and social media marketing you are looking at the interaction of people to technology through physical devices so you can answer more questions. If you create objectives that are simple to answer, you give yourself a clear advantage against complex tasks. Challenges inn analytic data normally consist of short deadlines and inexperienced people involved. With more analytic experience, you build a better and more clear understanding of the useful and necessary kpis for any situation and can use the analytic tools to help you setup for anything. For example, some analytics tools help you create certain custom dashboards or templates to use for several different projects. You can use those dashboards to adapt templates quickly with the metrics that have meaning to fulfil a certain project.

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