PR 660 Chapter Notes - Chapter 14: Crisis Communication

• School: Ball State University
• Department: Public Relations
• Course: PR 660
• Professor: Becky McDonald

Document Summary

Public relations and the rhetoric of social intervention. Pr theorists emphasize the need to understand change processes in the organization and society. This is a way to be proactive instead of reactive in an organization"s life. Practitioners way to deal with societal changes will let those who work in institutions to contribute to the survival and effectiveness of organizations. Understanding the change is essential to managing organizational situations when in crisis. Monitoring change and interpreting the context of this change might be more of a realistic pr goal than trying to control or predict these situations. Normally, pr practitioners have tried to create change with a linear process. Refining the process with the evaluation of results. While this kind of framework has created a means of action, critics say that it assumes the process of change in organizations and society is able to be controlled and you are able to somehow know the outcomes.