PR 660 Lecture Notes - Lecture 83: Attractor

• School: Ball State University
• Department: Public Relations
• Course: PR 660
• Professor: Becky McDonald

Document Summary

The rhetorical model of social intervention is used to look at a lot of different varieties of organizational, social, and cultural change. Not a lot of attention has been focused to its potential use in or contributing to pr theory and practice. With pr, the rsi model says that the pr practitioner role is described as the intervener. These individuals try to intervene in the continuous symbolic categorization process of human experience to create, keep, or change the relationship of the organization to its internal and external publics. This models focuses its attention on naming patterns that are promoted and impeded by and in organizations. It also is concerned with the ongoing patterns in the perceived publics and interdependent or potentially being considered interdependent in organizations. Publics think of organizations from a perspective that lies in their own reality of what they think about and perceive things as.