PR 660 Chapter 18: A Place of Theory in Public Relations Practice

• School: Ball State University
• Department: Public Relations
• Course: PR 660
• Professor: Becky McDonald

Document Summary

A place of theory in public relations practice. This research tries to shed light on the ways academic knowledge, theories, and approaches are used in pr. A lot of pr practices try to base itself on intuitive or experimental learning instead of academic knowledge. Collaboration between pr practitioners and the academic world is important in the area of pr. Demonstrates academics" and pr practitioners" agreement on key pr principles. Demonstrates academics" and pr practitioners" agreement on key outcome variables that come from academic education. A lot of existing pr theory has been more developed recently within the pr context of the profession as being a function of management. This could be a cyclical phenomenon, but, as theories have evolved over time, it has left place for new ones. Theories are concealed narratives and we shouldn"t say that their claims are valid for every single situation or time. The practice of pr is a work in progress.