PR 660 Chapter Notes - Chapter 13: Isocrates, Communication Theory
27 Jul 2020
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Classical rhetorical treaties don"t talk about the full story on how rhetoric can support and guide this practice. Understanding the nature of discussion and ethics can"t ignore the legacy that has been created over the past thousands of years. Current mis views of rhetoric ignore this legacy and concerns for the way people engage in: Ethics are always connected to the act of communicating. Character guides choices of fact, value, and policy. Pr practitioners can learn from what has happened in the past and create their own practice based on history. This was because each generation hands things to the next generation in governance. How individuals are educated shape how they govern others. The first requirement of effective communication is a mind that is able to find things out and learn the truth/work hard to remember what they learn. Communication isn"t something that rules with a facile mind and quick wit.
