ECON 160 Chapter Notes - Chapter 14: Fixed Cost, Marginal Cost, Market Power

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Market power: when a firm can influence the market price of the good it sells: the meaning of competition. Competitive market: there are many buyers and sellers in the market. Goods offered by the various sellers are largely the same. Firms can freely enter or exit the market. Each buyer and seller takes the market price as given. Buyers and sellers in competitive markets must accept the price the market determines and, therefore, are said to be price takers: the revenue of a competitive firm. A firm in a competitive market tries to maximize profit (total revenue - total cost) Small firms take the price as given by market conditions. Average revenue: total revenue divided by quantity sold. Tells us how much revenue a firm receives for the typical unit sold so it always equals price. For all types of firms, average revenue equals the price of the good.

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