BUSED 101 Chapter Notes - Chapter 1: E-Commerce, Online Grocer, General Agreement On Tariffs And Trade
7 Oct 2016
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Document Summary
Firm"s goals are to generate long-term profits by delivering unsurpassed value to their customers. Research shows that stress increases as people go farther up the corporate ladder even if they are making more money. A successful start up benefits people all over, from the jobs it provides to the government that collects its taxes. History of american business into 5 categories. Factories hiring large numbers of semiskilled workers. Loss of individual ownership and personal pride. Created enormous wealth, raised the standard of living. Towards the end of the 1800"s government stepped in with laws. Hard sell emerged during the great depression. Aggressive persuasion designed to separate consumers from their cash. Balance of power shifted from producers to consumers. Businesses developed themselves as brands or distinctive identities. Consumer focus that permeates successful companies in every department, at every level. Look beyond each immediate transaction with a customer and want to build long-term relationships. Satisfied customers become advocates for a business.
