MKTG 310 Chapter Notes - Chapter 7: Total Quality Management, Internal Communications, Unit Price
7 Oct 2016
School
Department
Course
Professor
Document Summary
202): anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need. Products are a key element in the overall market offering. A company"s market offering often includes both tangible goods and services. Consist of pure tangible good, such as soap. To differentiate their offers, beyond simply making products and delivering services, they are creating and managing experiences with their brands or companies. Companies that market experiences realize that customers are really buying much more than just products and services they are buying what those offers will do for them (pg. Service: an activity, benefit, or satisfaction offered for sale that is essentially intangible and does not result in the ownership of anything. 205): a product bought by final consumers for personal consumption. Marketers classify these products and services further based on how consumers go about buying them. Consumer products include convenience products, shopping products, specialty products, unsought products.
