PSYC-101 Chapter Notes - Chapter 8: Elizabeth Loftus, Karl Lashley, Prefrontal Cortex
14 Apr 2020
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Automatic processing - done without conscious effort (what did you have for lunch? . Effortful processing - attention and effort into dedicating something to memory (studying for a test) Semantic encoding - encoding words and their meanings. Easier to recall words with images associated with them (car vs. truth) Self-reference effect - more likely to remember something when it affects you personally. Must go through all three stages (pictured above) Each memory is added to a "file" with a specific type. I. e. a visual-spatial file, spoken conversations, written material, etc. Sensory memory - brief stage of processing stimuli; light, sounds, etc. Most of it gets discarded; not important what color of shirt your professor was wearing. The stroop effect - you will remember a color better if it is written in the same color; i. e. "black" written in black ink, "blue" written in blue ink. About 20 seconds, can retain 7 items (+/- 2 at any given time.
