COMS 101 Chapter Notes - Chapter 17: Krypto, Physical Attractiveness, Deductive Reasoning

• School: Cal Poly
• Department: Communication Studies
• Course: COMS 101
• Professor: Patrick Frisco

Document Summary

Trying to find the secret to persuasion dates all the way back to aristotle. We are persuaded and reject one view over another because: perceive speaker having high credibility, are (cid:449)o(cid:374) o(cid:448)er (cid:271)(cid:455) speaker"s evidence, are (cid:272)o(cid:374)(cid:448)i(cid:374)(cid:272)ed (cid:271)(cid:455) speaker"s reasoning, their emotions are tou(cid:272)hed (cid:271)(cid:455) speaker"s la(cid:374)guage. Ethos = the name used by aristotle for what modern students of communication refer to as credibility: sometimes called source credibility. Types of credibility: 3 types of credibility. Initial credibility will be strengthened or weakened by your message and its delivery: your terminal credibility will affect your initial credibility for the next one. Enhancing your credibility: do everything amazingly and brilliantly and you will receive high credibility! How evidence works: a case study on p. 331. Logos = the name used by aristotle for the logical appeal of a speaker you are trying to make to make it clear: 2 major elements of logos, evidence, reasoning.