COMS 102 Chapter Notes - Chapter 12: Simile, Antithesis, Alliteration
22 Jan 2017
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Denotative meaning: the literal or dictionary meaning of a word or phrase. Connotative meaning: a meaning suggested by the associations or emotions triggered by a word or phrase. Choose concrete words (words that refer to tangible objects) Avoid abstract words (words that refer to ideas or concepts) Clutter: discourse that takes many more words than are necessary to express an idea. Imagery: the use of vivid language to create mental images of objects, actions, or ideas. Concrete words = key to effective imagery. Create mental impressions of sights, sounds, touch, smell, and taste. Rhythm: the pattern of sound in a speech created by the choice and arrangement of words. Used to enhance meaning of a speech. Parallelism: the similar arrangement of a pair or series of related words, phrases, or sentences. I. e. rich and poor, intelligent and ignorant, wise and foolish .
