GRC 324 Chapter Notes - Chapter 2: Foil Stamping, Prepress, Bond Paper
9 Apr 2017
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Designer, prepress department, press department, postpress department. Trade bindery: provides cutting, folding, binding services to printing companies. Trade finisher: provides foil stamping, embossing, and die cutting to printing companies. Mailing houses: specialize in preparing mail objects. Prepare work based on details about product and benefits to the audience. Consider expertise of those reproducing their work. Definition: considering all necessary steps for efficient print production. Type and number of printing plates identified. Less common substrates: foil, metallized paper, sheet metal, wood. Grain direction: characteristic given to paper from wire motion on fourdriniers. Tendency of the cellulose fiber to align itself as the wire moves. Grain long / grain short: refers to grain direction relative to stock dimensions. Grain long: grain runs parallel to long dimension. Grain short: grain runs parallel to short dimension. Folds should be parallel to paper grain. For books: grain direction should be parallel to spine; results in stronger book. Basic size: size used to determine basis weight.
