CMST 370 Chapter Notes - Chapter 6: Edgar Schein, Clifford Geertz, Thick Description

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The emergence of the cultural approach: paradigm shift, rejection of large bureaucratic orgs, (cid:862)cultu(cid:396)e(cid:863) (cid:449)as (cid:374)e(cid:449) (cid:373)etaphor to examine orgs. O(cid:374)e should stud(cid:455) o(cid:396)gs (cid:271)/(cid:272) the(cid:455)"(cid:396)e i(cid:374)te(cid:396)esti(cid:374)g/(cid:272)o(cid:373)ple(cid:454) (cid:272)o(cid:373)(cid:373). in their own right: robert park. School of sociology in univ. of chicago: (cid:862)i(cid:374)te(cid:396)p. t(cid:396)aditio(cid:374)(cid:863) Lang/comm. medium thru which humans create social reality for themselves: clifford geertz. Semiotic exists in rites, rituals, artifacts, convos. in which ppl engage (cid:862)we(cid:271)s of sig(cid:374)if. (cid:863) ha(cid:448)e dual life formed by ppl/cult. acts back on its members shaping/constraining their conception of the world. Interpretive qualitative study of comm. variables: edgar schein, (cid:862)thi(cid:272)k des(cid:272)(cid:396)iptio(cid:374)(cid:863): devel. of narrative accounts that provide insight into complex meaning patterns that underline ppls collective behav. Model artifacts (outside), values (inward), assumptions (core) Assumptions/beliefs- unconscious beliefs, perceptions, thought & feelings- ult. What (cid:272)ultu(cid:396)e (cid:862)does(cid:863: demarcation, identification, control. 2 perspectives on organizatonal culture: orgs. are systems of beliefs, values, & taken-for-granted norms that guide everyday behav.

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