RECR 470 Chapter 6: CH 6 Selling to Oth. Mkts.

• School: Chico State University
• Department: Recreation and Parks Management
• Course: RECR 470
• Professor: Matthew Stone

Document Summary

Intro: 3rd maj. source for mtng bus. Nonprofit orgs. , smerf groups, gov. agencies, labor unions: 3 oth. maj. mtng segments incentive mtngs, insurance/financial service mtngs (both are corp. ), medical mtngs (ass. ) Medical groups: find them thru records of convention/tourist bureau. Intntl affordable mtngs series of shows: start by soliciting local chapters of ntnl groups. Site selec. recommendations passed thru board of directors for final selec. Shorter lead time (1-2 yrs. : assure them of your aid, pt. out ec. benefits to community when convention is held there. The smerf groups: one of the most imp. sub segments, social, military, ed. , religious, fraternal, e(cid:272). (cid:448)ia(cid:271)le to prop. (cid:271)/(cid:272) #s/a(cid:448)ail. to fill (cid:858)soft spots(cid:859) duri(cid:374)g slo(cid:449) (cid:373)o(cid:374)ths. Social groups: more recession-proof than oth. types of mtngs, hold awards banquets/fund-raising functions or annual events, provide them tools to make it easier for them to find appro. facilities/travel arrangements. Reunions: rapidly growing mkt. segment, excellent source of flexible wknd bus, military reunions.