HADM 2410 Chapter Notes - Chapter 14: Crisis Management, Press Release, Corporate Communication

• School: Cornell University
• Department: Hotel Administration
• Course: HADM 2410
• Professor: Chekitan Dev

Document Summary

Overview: the pr and sales departments play a major role in carrying out marketing objectives and crafting a brand image. want to make sure that promotion techniques fit into the model. Stampede is a huge event in canada. in 2013 the alberta flood hit the park location two weeks before the event. Someone during the period of questioning circulated a photo of calgary stampede with the tagline hell or high water . became a rallying cry for the community, resilience etc. T-shirts were developed with proceeds going to the flood. shared exclusively online, etc. support and volunteers to get the shirts packaged and sent on time. to show support of the message and to donate to the flood. Target: the social media community. came from social media, was developed and. Westjet, a firm, a tourism commission, etc - various other industries got involved. After 21 days of the campaign, they had raised . 1 million for the floods fund.