HADM 2410 Chapter Notes - Chapter 15: Search Engine Marketing, Relationship Marketing, Upselling
5 Dec 2017
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Grapevine etc. want to increase tourism in the area to boost all brands. Flourishing downtown as a result of these efforts. Came about due to teamwork between public and private sector, and sales planning and strategy. Success rests on the ability to sell in the hospitality industry. those who face the public. Must sell continuously, and everyone must sell. can either attract or drive away business, so it"s important to know how to sell. Sales personnel are the personal link to customers. they are the company. The cost of personal sales is extremely high, but personal selling is the most effective. Targeting, decide how to allocate their scarce time among prospects and. Communicating, communicate information about the company"s products and. Selling, approaching, presenting, answering objections, closing sales. Information gathering, conduct research and intelligence work and fill in call. Allocating, decide which customers to allocate scarce products during product.
