PSYCH 1101 Chapter Notes - Chapter 6: Chessboard, Oliver Sacks, Encoding Specificity Principle
17 Oct 2016
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Memory = the ability to store and retrieve info over time. 3 key functions of memory: enduring memory. Encoding : the process of transforming what we perceive, think, or feel into an. Storage: the process of maintaining info in memory over time. Retrieval : the process of bringing to mind info that has been previously encoded and stores. Bubbles p = professional gambler w/ no formal education. Could remember list of many numbers and repeat them in order forward and backward. (most ppl can remember and repeat lists of 7 things from memory) He would associated the numbers with meaning, bc for him they had meaning. With other things, like faces or objects his memory was average. Memories are made by combining info we already have in our brains w/ new info that comes in thru our senses. 3 types of encoding processes: not recorded.
