COMM 130 Chapter 10: Introductions and Conclusions
Document Summary
Establish your credibility: seek an introduction from a reliable source, provide your audience with your qualifications or expertise on the subject, select your attire carefully. Compel your audience to listen: furnish them with audience-centered reasons for listening, begin with a dramatic device, such as: Preview your speech: overview the main points, the preview always comes at the end of the introduction. Summarize your speech: quickly review the main points, keep your summary brief. Leave them wanting to hear more: conclude with a dramatic ending, try to hook up your remarks with your opening in a clever way, rely on a famous, relevant quotation or relate a final dramatic story.
