PSYC 2606 Chapter Notes - Chapter 2: Affordance, Automaticity
Document Summary
Motivation - the driving force, the energy that moves people toward their desired outcomes. Motives - goals with a broad scope, such as the desires to gain status, protect family members from harm, and so on. Attention - the process through which people consciously focus on what"s going on within and around them. What we pay attention to is greatly influenced by our goals. Automaticity - the ability of a behavior or thought process to operate without conscious guidance once it"s put into motion. Exemplar - a mental representation of a specific episode, event or individual. Schema - a mental representation capturing the general characteristics of a particular class of episodes, events or individuals. Priming - the process of activating knowledge or goals, of making them ready for use. Chronically accessible - the state of being easily activated, or primed for use. Knowledge that is ready for use right away.
