MAR 3023 Chapter Notes - Chapter 11: Breakcore, E-Commerce, The Home Depot
Document Summary
Retailers can also double as wholesalers. shopping & vending machines: mostly mom and pop businesses, global retailing, e-commerce - 348, global and dynamic, wheel of retailing theory that is best known for explaining changes in retail institutions. Classic framework suggests that new types of retailers typically enter the market at low margin, low prices, and low prestige merchants. Following the entry phase, they enter a trading-up phase, in which new services improve their facilities: the role of retail in marketing channels, retailers are the last stage of the distribution channels. More profitable for them to sell large quantities to as few buyers as possible. Customer likes, sales forecasts, inventory status, product defects. Also includes sales promotions, displays, store circulars, salespeople, etc: facilitating functions easy and enhance the selling and buying of goods. Aftermarket parts, etc. : completing transactions: finally, retailers" complete transactions with end-consumers. Other retailers are bound together under some form of corporate or contractual organization.
