COMM 1011 Chapter Notes - Chapter 10: Paperback, Houghton Mifflin Harcourt, Diamond Sutra
31 Mar 2016
School
Department
Course
Professor
Document Summary
Chapter 10: books and the power of print. The history of books from papyrus to paperbacks: papyrus: paper that egyptians made from plant reeds found along the nile river, which they rolled into scrolls, parchment: treated animal skin that replaced papyrus in europe. Priests and monks advanced the art of bookmaking decorated, and bound by hand. Illuminated manuscripts: books from the middle ages that featured decorative, colorful designs and illustrations on each page and were often made for churches or wealthy clients. These are the most lucrative books in the book industry. Range from children"s books to adult literature: professional books: target various occupational groups and are not intended for the general consumer market. Has subcategories of law, business, medicine, and technical-scientific works: textbooks: have served a nation intent on improving literacy rates and public education. Range from elementary to high school reading levels. Local school districts usually determine which textbooks are appropriate for which levels.
