ECON 1200 Chapter Notes - Chapter 5: Margarine, Time Horizon, Demand Curve

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Elasticity definition: a measure of how much buyers and sellers respond to changes in market conditions. Or: measure of the responsiveness of quantity demanded or supplied to a change in one of its determinant. Reminder: the law of demand states that a fall in the price of a good raises the quantity demanded. The price elasticity of demand: how much the quantity demanded responds to changes in the price. Elastic demand: when the quantity demanded fluctuates substantially given the change in price. Inelastic demand: when the quantity demanded responds only slightly to a change in price. Price elasticity of demand for any good: how willing consumers are to buy less of the good as the price rises. Source of influence on the price elasticity of demand for any good: When a good has a close substitute, it is considered very elastic because it is easy to switch from a good a to a cheaper substitute.

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