INSY 4800 Chapter Notes - Chapter 8: Social Media, Balanced Scorecard, Payback Period
18 May 2019
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Chapter 8
Organizing to Respond to Business: A Maturity Model
• Business-IT maturity model: framework that displays the demands on the business side & IT
offerings on the supply side to help understand differences in capabilities & suggests the
degree to which IT function should be engaged w/ rest of org.
• IT & business managers must recognize mutual dependency & ensure that business
capability has tech support needed for success in order for IT to provide the most value to the
business
Understanding the IT Organization
• IT orgs. Provide services to their business based on employees’ skills & capabilities &
management organizational focus
What a Manager Can Expect from the IT Organization
• Manager can expect support in 14 core activities: developing & maintaining IS; managing
supplier relationships; managing data, info & knowledge; managing Internet & network
services; managing HR; operating data center; providing general support; planning for
business discontinuities; innovating current processes; establishing architecture platforms &
standards; promoting enterprise security; anticipating new tech; participating in setting &
implementing strategic goals; & integrating social IT
What the IT Organization Does Not Do
• IT org. shouldn’t perform core business functions & be delegated key operational decisions
Chief Information Officer
• Chief information officer (CIO): most senior officer responsible for IS activities w/in org.; is
a strategic thinker, not operational manager, is typically member of senior mgmt. team & is
involved in all major business decisions that come before that team, bringing an IS
perspective to the team
• Business technology strategist: strategic business leader who uses tech as core tool in
creating competitive advantage & aligning business & IT strategies
Building a Business Case
• Business case: structure document that lays out all relevant info needed to make go/no-go
decision; contains executive summary, overview, assumptions, program summary, financial
discussion & analysis, discussion of benefits & business impacts, schedule & milestones, risk
& contingency analysis, conclusion & recommendation
• Important to describe benefits to be gained w/ project acceptance
• 4 categories of benefits
o Financial—direct quantifiable financial benefit
