MGT 3300 Chapter Notes - Chapter 10: Inta, Complete Control, Vertical Integration
Document Summary
Chapter 10 place and development of channel systems. Place making goods/serv. available in right quantities and locations, when customers want them. When different target markets have diff needs, a number of place variations may be required. Place arrangements dramatically change the competition in a product market. Channel of distribution any series of firms or indivs who participate in the flow of products from producer to final user or consumer. Place decisions are guided by ideal place objectives: product classes suggest place objectives, place systems is not automatic. Product classes (ch 8) summarizes consumers" urgency to have needs satisfied and willingness to seek information, shop, and compare. Pc help us decide how much market exposure we"ll need in each geo area. Several diff pc may be involved if diff market segments view a product in a diff way. Mm"s need to develop several strategies, each with its own place arrangements. May not be one place arrangement that is best.
