AGR 110 Chapter Notes - Chapter 11: Market Power, Demand Curve, Oligopoly

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The ability to affect the price of output. A firm with market power faces a downward-sloping demand curve. The organization of an industry, typically defined by the number of firms in an industry. A market structure characterized by a single seller. A firm characterized by a market power, or the ability to influence the output price. A price-making firm faces a downward-sloping demand curve. A firm so small relative to the industry that the price of output is fixed and given, no matter how large of how small the quantity of output it sells. A situation where a single firm has large fixed costs, making it the most efficient (lowest cost) for production to be considered in a single firm. A market structure defined by: many sellers, a product with close, but differentiated, substitutes, some freedom of entry and exit, some availability of knowledge and information.

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