BUS 361 Chapter Notes - Chapter 16: Good Housekeeping, Energizer Bunny, Quaker Oats Company
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C e1 classifying promotions ch 16 r 1. This exercise should teach you that promotional efforts cannot always be easily and clearly classified into advertising, public relations, sales promotion, or personal selling. In the real business world, each category often overlaps with the others. The promotion mix includes advertising, public relations, sales promotion, and personal selling. How would you classify each of the following promotion efforts: quaker oats places an ad in good housekeeping magazine with a coupon attached, cnn has a story about energizer"s latest ad campaign. Your answers: advertising and sales promotion, public relations, personal selling, advertising and sales promotion, sales promotion and personal selling. Read the following examples of different products to promote.
